Located in the Asheville mountains, this Hawaiian inspired brand brings the essence of its sister restaurant in Hawaii to North Carolina. After working closely with Huli Sues BBQ + Grill to craft a brand rooted in vintage 1960s Aloha vibes, Atlas Branding did an amazing job at creating the nostalgic tropical brand.
This brand features numerous illustrations that showcase the Hula Sues story while also highlighting some playful elements like sharks eating hoagies, cowboy surfers, and the brands iconic Sue soaking in a coconut cocktail.
This brand's intention was to be family-centric; a place where the food is seriously good, but the company doesn't take itself too seriously. From custom neon typography, to coasters and merchandise, this brand extends its hospitality and joy across all media.