As an entrepreneur, the goal is to create a brand that truly makes you stand out. While you know that branding is about much more than a visual process, something tells you that symbols are incredibly important to share your message with the world. And you’re right, they are.
They are so important that companies spend millions of dollars hiring agencies that can guide them through that design process. After all, humans are highly visual beings, impacted in unforeseen ways by factors like color, saturation, shapes, and fonts. However, I want you to forget about all those experts and agencies for a few minutes, serve up some delectable coffee, and take a look at these mesmerizing brand identity examples.
As you scroll down, wear your designer hat and ask yourself the following questions:
What am I finding appealing in this example?
What would it take to recreate something like this?
How could this be adjusted to fit my brand’s needs?
The Seville Brand created by Chez Nunez design studio has been a favorite of mine for awhile. From the custom key tag to the unique color palette, everything about this brand screams Palm Springs beachy. These designs seem to be inspired by the 1920’s, and of course, infused with lots of Wes Anderson vibes.
A Charleston favorite of mine, Post House Inn, serves as both an inn and restaurant in the Old Village. Their play on colors creates a visual identity that balances history, modernity and luxury without pretense, in order to create a flexible, cohesive brand. The compelling visual language for Post House beautifully translates across everything from interior environments and in-room stationery to menus, postcards, signage, and dishware. Their unique color palette brings the brand’s bold, eclectic energy to life, while adding whimsy to the warm, inviting space.
Another one of Stitch Design Co's work, Park & Grove, like its dynamic neighborhood, moves with the seasons. Using fresh colors that reflect the ingredients from local fields, farms, and waters. Their brand blends classic and inventive approaches for an unforgettable restaurant experience.
Every business is a brand. And it's so important to spend time and intention thinking about the way your business is presented to the world! When you can see branding as an opportunity to cultivate a beautiful first impression on behalf of your business, that's when the magic happens.
The effort we put forth to create our brand with care helps us better impart the vision and mission of our business to our incoming customers and offers the potential for deeper, more lasting connections with our business's community!
I hope you enjoyed this blog post! If you're interested in building a heart-centered brand to represent your business, schedule a free initial consult with me! Or be on the lookout for upcoming courses set to launch Fall 2022!